The strongest customer relationships are built over time. Smart Rewards was created to recognise that loyalty, delivering a contemporary rewards program that combines practical value with a cohesive brand experience across digital and printed communications.
Customer Reward Program.
Customer loyalty isn’t earned through discounts alone—it’s built through consistent experiences that make people feel valued. Smart Rewards was developed around that principle, creating a contemporary identity and communication system that transformed a rewards program into an extension of the Tilling brand experience.
CASE STUDY
The Problem
Tilling required a loyalty program that would strengthen relationships with its trade customers while encouraging repeat business and ongoing engagement. The program needed its own recognisable identity while remaining closely aligned with the Tilling brand.
Tilling required a loyalty program that would strengthen relationships with its trade customers while encouraging repeat business and ongoing engagement. The program needed its own recognisable identity while remaining closely aligned with the Tilling brand.
The Insight
Trade customers value recognition as much as rewards. By creating a program that felt credible, easy to understand and rewarding to participate in, the business could build stronger long-term relationships and increase customer engagement.
Trade customers value recognition as much as rewards. By creating a program that felt credible, easy to understand and rewarding to participate in, the business could build stronger long-term relationships and increase customer engagement.
The Idea
Develop a contemporary identity for Smart Rewards that balanced simplicity with flexibility. The visual language was designed to feel approachable and trustworthy while integrating seamlessly with Tilling’s broader brand ecosystem across promotional campaigns, digital communications and printed materials.
Develop a contemporary identity for Smart Rewards that balanced simplicity with flexibility. The visual language was designed to feel approachable and trustworthy while integrating seamlessly with Tilling’s broader brand ecosystem across promotional campaigns, digital communications and printed materials.
The Execution
I developed the creative strategy, brand identity and communication system for the Smart Rewards program, designing the logo, visual identity, promotional campaigns, marketing collateral, digital assets and customer communications. Every touchpoint was created to deliver a consistent experience while reinforcing the value of ongoing customer loyalty.
I developed the creative strategy, brand identity and communication system for the Smart Rewards program, designing the logo, visual identity, promotional campaigns, marketing collateral, digital assets and customer communications. Every touchpoint was created to deliver a consistent experience while reinforcing the value of ongoing customer loyalty.
The Outcome
The result was a clear and engaging loyalty program that strengthened customer recognition and provided Tilling with a scalable platform for ongoing customer engagement. The identity created a cohesive experience that reinforced both the Smart Rewards program and the broader Tilling brand.
The result was a clear and engaging loyalty program that strengthened customer recognition and provided Tilling with a scalable platform for ongoing customer engagement. The identity created a cohesive experience that reinforced both the Smart Rewards program and the broader Tilling brand.
My Role
Brand Strategy • Creative Direction • Loyalty Program Branding • Brand Identity • Campaign Development • Marketing Collateral • Digital Communications • Art Direction • Customer Engagement • Production Management
Brand Strategy • Creative Direction • Loyalty Program Branding • Brand Identity • Campaign Development • Marketing Collateral • Digital Communications • Art Direction • Customer Engagement • Production Management