Tigraa is an Australian lifestyle brand redefining everyday mobile accessories through premium design, thoughtful functionality and contemporary style. Built on the philosophy of Keep it Simple and Stylish, the brand transforms everyday essentials into products people genuinely want to carry.
Branding.
In a market crowded with generic products, Tigraa needed more than a logo—it needed a brand customers could recognise and trust. Inspired by the strength and agility of the tiger, the identity was developed as a bold yet refined visual system that communicates protection, quality and contemporary design across packaging, eCommerce, digital marketing and every customer touchpoint.
CASE STUDY
Consumer Electronics Brand
The Problem
Tigraa required a modern accessories brand capable of competing within the crowded mobile accessories market while building trust with online consumers.
Tigraa required a modern accessories brand capable of competing within the crowded mobile accessories market while building trust with online consumers.
The Insight
Customers purchasing phone accessories make decisions quickly, often based on perceived quality and presentation before comparing technical features.
Customers purchasing phone accessories make decisions quickly, often based on perceived quality and presentation before comparing technical features.
The Idea
Develop a clean, premium brand identity that positioned Tigraa as a reliable, design-focused alternative to generic accessories while reinforcing product quality and value.
Develop a clean, premium brand identity that positioned Tigraa as a reliable, design-focused alternative to generic accessories while reinforcing product quality and value.
The Execution
I created the brand identity, packaging, website, product imagery, digital advertising, social media content, marketplace assets and ongoing marketing creative, ensuring a consistent experience across Shopify, Amazon, eBay and digital marketing channels.
I created the brand identity, packaging, website, product imagery, digital advertising, social media content, marketplace assets and ongoing marketing creative, ensuring a consistent experience across Shopify, Amazon, eBay and digital marketing channels.
The Outcome
The project established a cohesive retail brand with a strong online presence that continues to support product launches, marketplace growth and ongoing digital marketing.
The project established a cohesive retail brand with a strong online presence that continues to support product launches, marketplace growth and ongoing digital marketing.
My Role
Brand Strategy • Creative Direction • Packaging Design • eCommerce Design • Shopify Creative • Marketplace Assets • Digital Advertising • Social Media Content • Product Photography Direction • Marketing Collateral
Brand Strategy • Creative Direction • Packaging Design • eCommerce Design • Shopify Creative • Marketplace Assets • Digital Advertising • Social Media Content • Product Photography Direction • Marketing Collateral