Squiggy is an Australian-owned eBike company dedicated to inspiring a cleaner, healthier and more connected way of moving through innovative electric bicycles designed for everyday riders.
Freelance Contract via FUPHY MEDIA GROUP.
The Squiggy identity was developed to reflect a modern Australian eBike brand built around freedom, sustainability and everyday adventure.
At the heart of the identity is a custom script wordmark that conveys movement, energy and approachability, complemented by a dynamic underline that evokes the flow and momentum of the ride itself. The clean, minimalist design was intentionally crafted to stand apart from traditional cycling brands, creating a distinctive lifestyle identity that appeals to urban commuters and recreational riders alike. Designed as a flexible visual system, the branding extends seamlessly across bicycles, apparel, packaging, digital platforms and promotional communications, delivering a cohesive brand experience that is both memorable and contemporary.
The result is a confident and engaging identity that positions Squiggy as an accessible, forward-thinking Australian brand inspiring people to embrace a more sustainable way to move.