Origin Verified is a trust mark developed for SmartFrame by Tilling to provide complete transparency over the origin of engineered timber products. More than a logo, it represents a commitment to traceability, responsible sourcing and giving builders, merchants and customers confidence in every product they purchase.
Branding.
As sustainability, compliance and responsible sourcing became increasingly important across the construction industry, Tilling required a visual identity that could communicate trust at a glance. Origin Verified was developed as a distinctive certification mark that symbolises transparency, traceability and confidence, creating a recognisable brand asset that supports product verification across digital platforms, packaging and customer communications.
CASE STUDY
The Problem
Tilling needed a simple and recognisable way to communicate the verified origin of its SmartFrame engineered timber products. The identity had to reinforce trust while supporting the company’s commitment to transparency, compliance and responsible sourcing throughout the supply chain.
Tilling needed a simple and recognisable way to communicate the verified origin of its SmartFrame engineered timber products. The identity had to reinforce trust while supporting the company’s commitment to transparency, compliance and responsible sourcing throughout the supply chain.
The Insight
Customers aren’t simply purchasing engineered timber—they’re investing in confidence. A clear and credible visual mark could instantly communicate provenance, reduce uncertainty and reinforce the value of independently traceable products.
Customers aren’t simply purchasing engineered timber—they’re investing in confidence. A clear and credible visual mark could instantly communicate provenance, reduce uncertainty and reinforce the value of independently traceable products.
The Idea
Develop a certification identity that was simple, memorable and instantly associated with authenticity. Rather than creating a traditional corporate logo, the mark was designed to function as a trusted seal of verification that could be recognised across packaging, digital platforms and customer communications while strengthening the SmartFrame brand.
Develop a certification identity that was simple, memorable and instantly associated with authenticity. Rather than creating a traditional corporate logo, the mark was designed to function as a trusted seal of verification that could be recognised across packaging, digital platforms and customer communications while strengthening the SmartFrame brand.
The Execution
I developed the creative concept, certification logo, visual identity and supporting brand system, ensuring the mark remained clear and recognisable across product packaging, marketing collateral, digital communications and the online verification experience. The identity was designed to integrate seamlessly with the existing SmartFrame brand while standing confidently as a symbol of trust and transparency.
I developed the creative concept, certification logo, visual identity and supporting brand system, ensuring the mark remained clear and recognisable across product packaging, marketing collateral, digital communications and the online verification experience. The identity was designed to integrate seamlessly with the existing SmartFrame brand while standing confidently as a symbol of trust and transparency.
The Outcome
The Origin Verified identity established a clear and consistent visual language for product provenance, reinforcing Tilling’s leadership in transparency and responsible sourcing. The mark provides customers with an immediate visual assurance that every verified product can be traced back to its certified origin, strengthening trust in both the product and the brand.
The Origin Verified identity established a clear and consistent visual language for product provenance, reinforcing Tilling’s leadership in transparency and responsible sourcing. The mark provides customers with an immediate visual assurance that every verified product can be traced back to its certified origin, strengthening trust in both the product and the brand.
My Role
Brand Strategy • Creative Direction • Certification Mark Design • Brand Identity • Concept Development • Visual Identity System • Digital Creative • Marketing Collateral • Art Direction • Production Management
Brand Strategy • Creative Direction • Certification Mark Design • Brand Identity • Concept Development • Visual Identity System • Digital Creative • Marketing Collateral • Art Direction • Production Management