More than a cocktail, a Negroni is a ritual of balance, craftsmanship and timeless style. The Maroni Negroni brand was designed to capture that experience through a refined visual identity that feels bold, sophisticated and unmistakably premium.
Branding.
Premium drinks are chosen as much for the experience they create as the product itself. Maroni Negroni was designed to elevate that experience through a sophisticated visual identity that celebrates craftsmanship, ritual and timeless design, creating a cohesive brand that feels equally at home behind the bar or on the shelf.
CASE STUDY
The Problem
Maroni Negroni required a premium brand identity that would capture the sophistication of a handcrafted cocktail while differentiating the product in an increasingly competitive premium beverage market. The brand needed to appeal to discerning consumers who value quality, authenticity and considered design.
Maroni Negroni required a premium brand identity that would capture the sophistication of a handcrafted cocktail while differentiating the product in an increasingly competitive premium beverage market. The brand needed to appeal to discerning consumers who value quality, authenticity and considered design.
The Insight
People don’t simply buy premium cocktails—they buy the experience, ritual and lifestyle that surrounds them. A refined and memorable identity could communicate quality before the first sip while reinforcing the craftsmanship behind the product.
People don’t simply buy premium cocktails—they buy the experience, ritual and lifestyle that surrounds them. A refined and memorable identity could communicate quality before the first sip while reinforcing the craftsmanship behind the product.
The Idea
Develop a contemporary identity inspired by the timeless character of the Negroni itself. The visual language balances classic elegance with modern restraint, creating a premium brand that feels authentic, confident and enduring across packaging and every customer touchpoint.
Develop a contemporary identity inspired by the timeless character of the Negroni itself. The visual language balances classic elegance with modern restraint, creating a premium brand that feels authentic, confident and enduring across packaging and every customer touchpoint.
The Execution
I developed the creative strategy, brand identity and visual system, designing the logo, packaging, typography and supporting brand assets. Every element was carefully considered to create a cohesive premium experience across product presentation, marketing collateral and digital communications.
I developed the creative strategy, brand identity and visual system, designing the logo, packaging, typography and supporting brand assets. Every element was carefully considered to create a cohesive premium experience across product presentation, marketing collateral and digital communications.
The Outcome
The result was a distinctive and sophisticated brand that elevated Maroni Negroni beyond a packaged beverage, creating a memorable identity that communicates craftsmanship, quality and timeless appeal while establishing a strong platform for future growth.
The result was a distinctive and sophisticated brand that elevated Maroni Negroni beyond a packaged beverage, creating a memorable identity that communicates craftsmanship, quality and timeless appeal while establishing a strong platform for future growth.
My Role
Brand Strategy • Creative Direction • Brand Identity • Packaging Design • Visual Identity System • Art Direction • Marketing Collateral • Digital Assets • Production Management
Brand Strategy • Creative Direction • Brand Identity • Packaging Design • Visual Identity System • Art Direction • Marketing Collateral • Digital Assets • Production Management