The Honda Dealer Insurance identity was developed to unify insurance offerings across Motorcycle, Marine and Power Equipment, creating a cohesive brand system that reinforced trust, consistency and the strength of the Honda dealer network.
Freelance Contract via FUPHY MEDIA GROUP.
The Honda Dealer Insurance identity was developed to create a unified and recognisable brand across Honda’s Motorcycle, Marine and Power Equipment divisions while maintaining the strength and credibility of the Honda name. At the heart of the identity is a custom hexagonal emblem incorporating a stylised ‘H’, symbolising protection, security and engineering precision.
The geometric form reflects strength and reliability, while colour differentiation across each division provides instant recognition without compromising brand consistency. Designed as a flexible identity system, the branding extends seamlessly across digital platforms, dealer communications, advertising, signage and promotional material, delivering a cohesive customer experience that reinforces trust and confidence.
The result is a contemporary and scalable brand that strengthens Honda’s insurance offering while supporting dealer engagement across multiple product categories.