Billi has built its reputation on combining innovation with beautifully considered product design. This brand evolution modernised the visual identity while preserving the trust and recognition of an established Australian brand, creating a contemporary system that reflects the quality, simplicity and premium experience behind every product.
Freelance Contract via FUPHY MEDIA GROUP.
As Billi continued to evolve its premium product offering, the brand needed to better reflect its reputation for innovation, Australian engineering and contemporary design. Guided by the creative platform Tap into the Zeitgeist, the rebrand introduced a refined visual identity and flexible design system that unified retail environments, showroom experiences, product collateral, digital communications and a redesigned website. The result was a cohesive brand experience that strengthened Billi’s market position while creating a more meaningful connection with architects, designers and design-conscious consumers.
CASE STUDY
Brand Refresh
The Problem
Billi required a contemporary brand refresh that reflected its position as an Australian leader in premium filtered water systems while modernising the customer experience across both digital and physical environments.
Billi required a contemporary brand refresh that reflected its position as an Australian leader in premium filtered water systems while modernising the customer experience across both digital and physical environments.
The Insight
Customers purchasing premium appliances are investing in lifestyle as much as functionality. The brand needed to communicate innovation, simplicity and premium design rather than focusing purely on technical specifications.
Customers purchasing premium appliances are investing in lifestyle as much as functionality. The brand needed to communicate innovation, simplicity and premium design rather than focusing purely on technical specifications.
The Idea
Create the positioning “Tap Into The Zeitgeist”, developing a refined visual identity that reflected contemporary living and reinforced Billi as a premium design-led brand.
Create the positioning “Tap Into The Zeitgeist”, developing a refined visual identity that reflected contemporary living and reinforced Billi as a premium design-led brand.
The Execution
I developed the refreshed visual identity across showroom displays, retail environments, printed collateral, digital assets and the new website. Every element was designed to create a consistent premium experience while improving customer engagement throughout the buying journey.
I developed the refreshed visual identity across showroom displays, retail environments, printed collateral, digital assets and the new website. Every element was designed to create a consistent premium experience while improving customer engagement throughout the buying journey.
The Outcome
The refreshed identity provided Billi with a more contemporary and premium market presence while delivering consistency across every customer touchpoint.
The refreshed identity provided Billi with a more contemporary and premium market presence while delivering consistency across every customer touchpoint.
My Role
Brand Strategy • Creative Direction • Brand Identity • Art Direction • Website Design • Retail Experience Design • Showroom Graphics • Marketing Collateral • Digital Assets • Production Management
Brand Strategy • Creative Direction • Brand Identity • Art Direction • Website Design • Retail Experience Design • Showroom Graphics • Marketing Collateral • Digital Assets • Production Management